TALENT BRANDING
Beyond recruitment: Building an employer brand that attracts & retains
Strategic employer brand development that drives measurable hiring success
Your employer brand is your most powerful recruitment and retention tool. MetaMorph’s comprehensive Employer Branding services help you articulate your unique value proposition, creating an authentic and compelling narrative that resonates with top talent and positions your company as an employer of choice.
core services
Employer branding strategy & EVP developmentÂ
We conduct thorough brand audits and competitive analyses to develop compelling Employer Value Propositions (EVP) that articulate what makes you unique as an employer.
For early-stage startups, we define initial EVP through surveys and create foundational messaging. For late/growth-stage companies, we conduct in-depth research to refine EVP and integrate it across all communication channels.
We craft distinctive brand messaging, positioning, and activation plans with comprehensive implementation 
roadmaps that evolve with your funding stage while maintaining authenticity.
Recruitment marketing
We develop targeted content strategies and create engaging materials that showcase your employer brand. Our social media campaign development optimizes your presence across platforms, with particular focus on LinkedIn and other professional networks.
We create SEO-optimized job listings to maximize visibility and implement candidate journey mapping to enhance the application experience.
Creative services
We develop visual identities that reflect your company culture and values in all recruitment materials. Our branded recruitment materials maintain consistency while effectively communicating your employer value proposition.
We produce engaging videos that tell your company story and direct professional photography that captures your workplace atmosphere. Our career site design and optimization services enhance candidate experience and application rates.
Thought leadership development
We create content strategies that position your executives as authoritative voices in your industry. Our leadership positioning services build personal brands that reflect both individual expertise and organizational values.
We identify and secure speaking opportunities at relevant conferences and facilitate participation in industry forums. We develop media engagement strategies that increase visibility and establish credibility in your market.
Measurement & analytics
We develop comprehensive KPI frameworks and tracking systems to measure the effectiveness of your talent initiatives. Our data collection frameworks gather relevant metrics that inform strategic decision-making processes.
We provide detailed analytics and reporting alongside strategic optimization recommendations to enhance performance. Our ROI measurement approaches quantify the business impact of your HR and talent investments.
OUR APPROACH
Discovery: Understanding your culture, values, and unique differentiators
Strategy: Developing your EVP and employer brand positioning
Creation: Designing compelling brand assets and content
Activation: Implementing your employer brand across all touchpoints
Measurement: Tracking performance and optimizing strategy
our approach
Discovery: Understanding your culture, values, and unique differentiators
Strategy: Developing your EVP and employer brand positioning
Creation: Designing compelling brand assets and content
Activation: Implementing your employer brand across all touchpoints
